"Creating content

that creates opportunities"

Nu Music News is an indie Music Blog, based out of Toronto, Ontario, Canada

  • Jordan Maahs

Let’s face it—the likelihood of someone buying an album from an artist they have never heard before is extremely low. Music Strategist Andrew Dubber of New Music Strategies breaks it down in the simplest of terms. He says that fans interact with music following the golden order of: Hear/Like/Buy. People hear music, then they like music, then they buy music. Always. They need to hear your music before they can like it, and they need to like it before they will buy anything. Obviously, this is not an overly difficult concept to grasp. It's essentially common sense, but young artists still constantly question whether or not they should sell their music or offer it for free.

Music is different when it comes to media consumption. It’s not the norm to buy a movie ticket because you already saw and liked the film and you don't normally buy a book because you already read it and enjoyed it. Regularly, you purchase first then consume...but music is unique. The most reliable way to promote music is to have people hear it repeatedly and eventually, if you’re lucky, people get to know and like the music. Sooner or later, they’re going to want to own it.

Giving your music away for free allows potential new fans to get a chance to hear your music —the first step in the process. Hear-Like-Buy. If you try to do it in any other order it probably won’t work. You can’t skip a step and there are no shortcuts. People will not buy the music, then hear it, then like it. They just won’t.

However, that doesn’t mean that the only option is offering your entire music library for free. Music fans need to hear more than a 30-second preview of one single — they need to hear enough to connect with the music and find the personal value. It takes more than an impulse purchase, based on a quick preview of one song, to create that connection. Yes, put your album up for sale but offer up EPs for free download. Post (high quality) live performance videos of original songs, allow a free download of your album’s first single, etc. The simplest way to promote music and build an economic relationship with a consumer is to let them hear it. Repeatedly. Without restriction. For free. Let them grow to love your music, and then they will want you to have their money.

#hear #like #buy #andrewdubber #musicstrategies #sellingmusic #freedownload #freemp3 #musicadvice #howtopromoteyourmusic

  • Jordan Maahs

Connecticut-based Americana five-piece Parsonsfield has taken up a steady residence at The Royal Alexandra Theatre as the on-stage band for the production of The Heart of Robin Hood, and so we would like to think of them as honorary Torontonians for the time being. Their progressive bluegrass sound draws heavily on folk influences, but this rowdy and animated ensemble is definitely more Trampled By Turtles and Old Crow Medicine Show than it is Mumford & Sons.

The band released their self-titled debut album in 2013 (under their old name, Poor Old Shine), and just released their Afterparty EP in September of last year. Since joining the production of The Heart of Robin Hood, Parsonsfield has done nothing but continue to gain momentum. Tasked with not only playing their original music as the soundtrack for the production, but also providing live background music throughout the show, the ever-creative and original Parsonsfield is able to invent new sounds with a quirky choice (and use) of instruments, including a 20th century pump organ, a thumb piano made out of a gourd, a drum kit outfitted with a bike wheel, and a saw played with a fiddle bow.

The authenticity of their music is carried through to their rustic and rambunctious live performances, where their clear passion for music is undeniably illustrated. The energy and genuine spirit that they bring to their shows is infectious, and you can count on hand-clapping and foot-stomping from opening to encore. Eccentric, engaging, and wickedly entertaining — be sure to check out Parsonsfield while they are still hanging around Toronto.

You can catch them on stage at the Royal Alexandra (8 times a week!) from now until March 29th, or at The Drake Underground this coming Sunday.

Parsonfield is Chris Freeman (vocals, banjo), Antonio Alcorn (mandolin), Max Shakun (vocals, pump organ, guitar), Harrison Goodale (bass), and Erik Hischmann (drums).



#parsonsfield #pooroldshine #theheartofrobinhood #royalalexandratheatre #trampledbyturtles #oldcrowmedicine #mumfordsons #afterparty #drakeunderground #chrisfreeman #antonioalcorn #maxshakun #harrisongoodale #erikhischmann #folk

  • Jordan Maahs

“Take Me To Church” singer Hozier played Massey Hall in Toronto this past Monday, still touring his wickedly successful self-titled debut album. Though the indie Irishman, who will be returning to Canada to play WayHome Festival in July, has not released any new original material since his first album, he took to the BBC Radio 1 Live Lounge to perform an unusual (but awesome!) cover. Watch Hozier’s creative take on Ariana Grande’s “Problem”.

#hozier #takemetochurch #masseyhall #arianagrande #problem #cover #bbcradio1 #musicvideo #wayhomefestival #livelounge #poprock #pop

Toronto, Ontario, Canada

©2020, Nu Music Group Inc.