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TORONTO'S KEYS N KRATES' 'SHOW ME' VIDEO IS THE WORLD'S FIRST...

July 6, 2015

Toronto’s EDM pride-and-joy Keys N Krates have been trailblazers in the electronic trap movement (popularized by artists like Flosstradamus and Baauer), Falling somewhere between rap and trap, hip hop and electronic, grime and dubstep — the ever-innovative Keys N Krates have a sound that is difficult to define.

 

"Being a band in the electronic world wasn't the easiest thing in the world, and to be honest, people had a hard time describing our sound and what we are," the boys of Keys N Krates say. "When the trap genre started to pick up momentum, people were like 'Keys N Krates has 808s 75 BPM rap beats with fast high hats, they're trap!' If people have to label us to listen to our EPs then so be it. I think people feel more comfortable when they can put you in a category. We've never felt pigeonholed and I don't think you'll ever see us wave the trap flag either. We make rap beats.”

 

The band has been pretty quiet on the production front since 2014, but they recently dropped a new track with UK vocalist Katy B, “Save Me”. For the video, which premiered at Bestival Toronto, Keys N Krates collaborated with Vice and Fido for something a little different.

 

“Save Me” is the world's first location-based mobile music video. Using GPS technology and thousands of photos from artists, fans, and photographers, the video creates a completely unique and interactive experience every time you watch it. As viewers scroll their way through the video, the band plays over photos that start geographically far away from an individual viewer's location, getting closer and closer until it finally is as close as possible, with the potential of ending on that viewer's own submitted photo.

 

You can see for yourself if you visit http://www.mobilemusicvideo.ca on your mobile device. In the meantime, be sure to check out the “ Save Me” audio, the video for their 2013 smash hit -Dum Dee Dum as well as their most recent tour footage below:

 

 

 

 

 

 

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