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Toronto, Ontario, Canada

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March 10, 2016

The future is now and today's technological advancements are mostly recognized in our smartphones, cars, video games etc. That doesn't mean that the music industry isn't making strides of its own. Björk's 360 video and Jack White's 3 in 1 interactive video pushed the boundaries and now Run The Jewels just released a Virtual Reality music video for "Crown" that's sure to impress.


After I downloaded the New York Times VR app (required step - available on Android and IOS)  I watched "Crown" while tilting and twisting my phone for a real time VR experience in my living room. 3D glasses are needed for the full experience but, if you select the smartphone option before viewing, it's still a lot of 3D fun. 


Watch a preview of the video below and stay tuned for an exclusive VR app and glasses from RTJ as well as more VR videos from the duo.



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the archive

Augustine’s “Picking Up Speed” evokes the warm, comfortable melancholia of a new love considered in the reflection of a bus window; not sad, but deeply emotional in a way that almost brings tears to your eyes for reasons you’re not sure you can explain.

His voice warble...

Elli Moore doesn’t mean to come off like she’s emotionless, and yet her disaffection inevitably finds itself at home on her single “Stomach.” Despite the strong feelings she attempts to relate through the lyrics, it does not appear that prosody is one of this song’s gr...

Brooklyn based artist Chloe Lilac began her career sneaking out at age 13 to perform on the streets. Now in 2020, she’s making waves, playing SXSW, touring around, releasing music, and getting streams. She’s got a second album coming out soon, and here’s her new single...

Conan Gray is one of those cases where a small-town kid makes some very catchy music on Garageband and a cheap mic taped to a lamp and finds explosive success. This doesn’t always happen, and it’s a testament to Conan’s ability as a songwriter. Fast forward to the pres...

Texas-bred songwriter Zachary Knowles is just starting to get some much deserved attention. Signed under the prestigious record label FADER, Knowles is all set to drop his forthcoming EP titled Magnolia. His newest offering from this EP is called ‘Cherry Wine’.


The Youtube comments on this video seem pretty accurate.

This summertime guitar production mixes well with BabyJake's raspy singing, harmonies and a blackbear type of tone.  Also reminiscent of the Dominic Fike wave that's taking over, we're excited to hear more talente...

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