Welcome to the future. An age where anyone can share their ideas with thousands of people in a matter of seconds. Our modern society all began with one little idea which would go on to alter, and enhance our lives as we knew it. That idea would become known as the “Internet”. Among all of the benefits that came with this system, one of the most incredible is the thought that with the utilization of this technology, our world is now much smaller than it used to be. Back in the day, if you were an up and coming artist you were most likely standing on the sidewalk trying to get passersbys to check out your music, plastering posters on telephone poles around the city, or camping out in front of radio stations just to get that playtime. While these methods may still work, the world is much different now.
Through the use of social media, an artist can share their work to thousands of people from the comfort of their own homes, and let the rest of the world take it from there. While of course smart marketing and advertising plays a roll, your art is what will drive people towards you. With the click of a mouse, people from all over the world have the ability to find, share, and be inspired by what you created … it’s fascinating. This creates a huge amount of opportunities for artists, and while you may feel as though you can only connect with the number of people on your social media profiles, eventually your work will reach companies such as nu that can be used as a platform to elevate your career. As a really basic example; I had the idea to write up my thoughts on this topic and because of the internet, no matter where you are on this planet you can read it, learn from it, expand on it, and become inspired by it. Additionally, once your art is made public, there is absolutely nothing stopping the right person from stumbling upon it, and wanting to do business with you. What’s intriguing to me is that this person could be on the other side of the world, a physical barrier that would have hindered the sharing of art no more than twenty years ago.
I was scrolling through Twitter earlier and came across a tweet from user Bo Mason (@TrulyBoMason). Basically, Bo made a deal with his father stating that if his song “Evolve” could get two million plays by December 31st 2017, his father will pay for his flight to LA, California and pay 1 year of his rent. As fate would have it the tweet was seen by Joel Zimmerman AKA electronic powerhouse deadmau5 (@deadmau5) who, intrigued by the tweet, asked if they could have a quick chat. This conversation ended with deadmau5 publicly proclaiming that if Bo is able to get one million plays on his Soundcloud, he will fly him out to mau5trap headquarters and help him co-produce an album. With this deadmau5 co-sign, Bo was given a huge career and a life changing opportunity that he definitely did not see coming. This all took place simply because Bo had the courage to share his art on the internet and let fate do the rest.
We are lucky enough to live in a world that is in constant communication. Anything is possible in this day and age, so get up and treat every day like it could be the one that changes your life. Make music the way you’ve always wanted to, get started on that project you’ve been pushing off, even post that Facebook status you’ve been too scared to share. Use your resources, use nu, and use the internet as a platform to elevate your art to another level, and inspire people around the world. It’s possible. Just ask Bo.
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