RSS Feed

Toronto, Ontario, Canada

©2019, Nu Music Group Inc.

INTERVIEW WITH LOCAL ARTIST "YSF"

May 20, 2017

 

Mehwish: Hey! How is it going?

 

YSF: I’m doing great, thanks!

 

Mehwish: Alright, so let’s start with the basics, tell us a little about yourself.

 

YSF: Hi my name is Yousaf, I go by YSF, and I’m an attention seeking whore.

 

Mehwish: Hahaha that’s a great introduction Yousaf, thanks.

 

YSF: Well, I think most of us are out there seeking attention.

 

Mehwish: Why do you make music?

 

YSF: I enjoy making stuff that makes people feel happy. You’ll find that my work is not deep, but if you listen to it I know that you will enjoy it and it will make you feel happy and that is important to me.

 

Mehwish: And is that why you stepped into music?

 

YSF: I stepped into music because I thought I was good at it, I tried writing and I figured I’d produce it too.

 

Mehwish: When did you first start creating music?

 

YSF: At the age of 18 and I had the opportunity to go to the studio with SICKICK.  He used to be a prominent artist and I was a huge fan of his music. His brother was at a party I was at and that’s how I was introduced to him and that’s where it all began.

 

Mehwish: What genre would you classify your music as?

 

YSF: Hip hop and R&B.  

 

 

Mehwish: What is your creative process?

 

YSF: I smoke marijuana and I sit in my basement and go through all the beats on the internet and the ones I get from producers that send me beats and process it really quick. If something doesn’t click with me within the first 10-15 seconds I move on to the next beat.

 

Mehwish: How many years have you been making music for?

 

YSF: 2-3 years

 

Mehwish: How did you start?

 

YSF: I started with Sound Cloud, my first track was “Father” and it was put up for the sake of it, it was with made with my idol SICKICK. Now I have 40 songs. It started out as something fun, but then it just became something I really enjoyed and now I keep making new tracks, one song at a time. Plus there aren’t many brown people that RAP so I figured if I did it right I could be the first one. But then I saw that NAV did a song with The Weeknd and Travis Scott. So when I saw those songs come out, I was like okay never mind he’s the first guy. And that made me feel like I had a better chance in the industry.

 

Mehwish: How lengthy is that process from start to finish creating a track?  

 

YSF: Most songs take me about 15 to 20 mins. I like to memorize before I go to the studio, but once in a while you’ll find me doing a song that will take a month. So anywhere between 20 minutes to a months.

 

Mehwish: Name someone who you would like to collab with.

 

YSF:  My dream collab would be KID CUDI and RUSS. I’m very possessive of my artists and would put them in the same category. Although, I had a chance to collaborate with Humble The Poet and that was an amazing experience too!

 

Mehwish: Where can people find out more about you?

 

 

YSF: Instagram – akayucifer; and SoundCloud – yuciferthehiphopdevil; and YouTube - YSF 

 

Mehwish: Why should people listen to you?

 

YSF: I make good music. You’ll hear the quality and the time and effort that went into it and it will become a good part of your day.

 

Mehwish: Where do you see yourself heading in the next two years?

 

YSF: I see myself headlining my own tour! I’ve done a couple of shows in Toronto and NYC, so I’m aiming to start my own tour now.

 

Mehwish: If you could give some advice to young and upcoming artists like yourself what would it be?

 

YSF: Make sure your quality is high. Don’t be the person who puts out anything. Work with the people around you. I hit brand companies to get sponsored and was able to get sponsored with clothing companies and others. I loved working with them too.  

 

Mehwish: Anything else you want our readers to know about you Yousaf?

 

YSF: I’m always recording, every 2-3 weeks I’m dropping a new song or video and I will be doing this throughout the year, so stay tuned! My latest video is “Handsome” be sure to check it out!

Please reload

the archive

Savoy Ellis’ “Fate” (feat. Kafeeno) is slick, smooth and spacey. This moody R&B bop pulls itself along with a strong bass groove and gorgeous vocal runs, sparing no expense on its hooks. It’s catchy and has a nice chord progression, to boot. 

The guitar playing on this...

nodisco. wears his heart on his sleeve with “Moonlight in my Bedroom.” He documents a breakup in his characteristically literal lyrical style, and complements another heartache-fuelled release, “Thoughts From Your Car.” 

Despite the melancholy of its inspiration, “Moonl...

Adrian Sieber has been in music for almost 30 years. He’s known primarily in his home-country Switzerland as the singer for Lovebugs, who’ve scored several #1 albums and are generally a big deal there. Adrian’s solo work is pop-tronica ear-candy that’s very much worth...

JP Cooper—singer-songwriter and hit-maker—has dropped a huge new single entitled ‘In These Arms’. Hailing from the UK, most people know Cooper from his feature on Jonas Blue’s smash: Perfect Stranger, which he co-wrote. Meanwhile, JP has been making his own brand of ca...

2020 marks the return of Kiesza and her unique brand of pop music. After taking a two year hiatus the singer-songwriter is rested and ready to shine again on the global stage. 

Kiesza first sky-rocketed to stardom in 2014 with her catchy song ‘Hideaway’. The music video...

Jon Vinyl, real name Jonathon Hamilton, has been making music since the age of fifteen. Raised in Toronto he has been a local to the Dundas area and is currently located in Pickering. Now at twenty two years of age he has caught the industry’s attention including the l...

Please reload

Listen to Top Music from the Toronto Music Scene on Spotify