RSS Feed

Toronto, Ontario, Canada

©2019, Nu Music Group Inc.


February 23, 2019


Instantly, this track puts me in a fast-paced video game racing down Rainbow Road or something. It's the uptempo instrumental that almost sounds like a Nintendo soundtrack, mixed with her melodies and futuristic tone. Luckily there's a switch in tempo and vibe into the pre-hook which gives us a chance to breathe and soak in more ambience and vocal appreciation. The slight robotic tinge to Y.A.S's vocal tone has me saying "Yas" because it blends well with the production aesthetic. Brb grabbing my Nintendo Switch.


Scottish-born, London-based artist Y.A.S introduced herself to the industry via an assortment of heavyweight collaborations with both artists and producers from across the electronic music spectrum, including the likes of TroyBoi and DEVI. With the water firmly tested, she’s ventured out as a solo artist proving she’s ready to steal the show. 


"Big Dreams Die Hard" is a good example of her use of symbolism; using her sweet, innocent sounding vocals, and vibrant production to tell a dark and painful truth. This juxtaposition sets up the theme of 'smoke and mirrors' right from the beginning of the song. 



Speaking on the motivation behind the song, Y.A.S states:


"Big dreams die hard is about reaching a crossroads on the road to my dreams. Do I give up? Or one more shot? It deals with the painful questions I ask myself almost every day on this journey. Am I just not good enough? Is it not on the cards for me? This song mourns the innocence and beauty of the dream, after the reality of the industry, the criticism, the pressure, the self doubt, the rejection, the comparison, and the time running out has chipped and chipped away at it."


The last year for her has been spent crafting her debut EP Ethereal Pop to perfection, a music melting pot of which she calls light vocals x heavy beats, that is set for release this summer. The opening gambit Chasing the Dragon saw support from Clash Magazine, no mean feat for such a new artist. She was quick to follow with the equally well received Vibrations which was supported by BBC Asia, premiered on Lost Culture Magazine and prompting a Q&A with Kaltblut Magazine.


Listen below.




Please reload

the archive

Savoy Ellis’ “Fate” (feat. Kafeeno) is slick, smooth and spacey. This moody R&B bop pulls itself along with a strong bass groove and gorgeous vocal runs, sparing no expense on its hooks. It’s catchy and has a nice chord progression, to boot. 

The guitar playing on this...

nodisco. wears his heart on his sleeve with “Moonlight in my Bedroom.” He documents a breakup in his characteristically literal lyrical style, and complements another heartache-fuelled release, “Thoughts From Your Car.” 

Despite the melancholy of its inspiration, “Moonl...

Adrian Sieber has been in music for almost 30 years. He’s known primarily in his home-country Switzerland as the singer for Lovebugs, who’ve scored several #1 albums and are generally a big deal there. Adrian’s solo work is pop-tronica ear-candy that’s very much worth...

JP Cooper—singer-songwriter and hit-maker—has dropped a huge new single entitled ‘In These Arms’. Hailing from the UK, most people know Cooper from his feature on Jonas Blue’s smash: Perfect Stranger, which he co-wrote. Meanwhile, JP has been making his own brand of ca...

2020 marks the return of Kiesza and her unique brand of pop music. After taking a two year hiatus the singer-songwriter is rested and ready to shine again on the global stage. 

Kiesza first sky-rocketed to stardom in 2014 with her catchy song ‘Hideaway’. The music video...

Jon Vinyl, real name Jonathon Hamilton, has been making music since the age of fifteen. Raised in Toronto he has been a local to the Dundas area and is currently located in Pickering. Now at twenty two years of age he has caught the industry’s attention including the l...

Please reload

Listen to Top Music from the Toronto Music Scene on Spotify