RSS Feed

Toronto, Ontario, Canada

©2020, Nu Music Group Inc.


January 8, 2020


Industry veteran Alyssa Reid seeks to reinvent and reintroduce herself with the release of “Paranoid” under her new moniker, ASHS. Previously known for her work with Virginia to Vegas and her own Certified-Gold hit, “Alone Again,” feat. P. Reign, Reid has been cultivating her new identity for more than a year under a policy of relative anonymity. Finally, ASHS has endorsed her true identity with a teaser at the conclusion of the video complementing her latest single. 
Through ASHS, Reid has proven her pop savvy by calculating the prophetic conjunction of her sound, image and identity as an artist. Indeed, the true merit of “Paranoid” lies not in the song itself, but rather the cosmic event of its release as a whole. Reid has clearly matured much since the early days of her career, and has returned with a darker, moodier and more soulful sound. Her use of the synthesizer is sophisticated and her syncopated phrasing belies a marked R&B influence. Reid’s decision to distance herself from her previous notoriety was a bold gambit, but it skillfully set the stage for her metamorphosis into ASHS. Her tenacity and desire for evolution is commendable. 


It is also telling that this particular ASHS song was used for Reid’s big reveal. The lyrics of “Paranoid” describe dishonesty in friendship; themes of duality and the distinction between appearance and reality spring to mind. The video further emphasizes the notion of uncertain identity by featuring its various characters mouthing the lyrics to the song, gazing at one another with fear and anticipation. One by one, people vanish until one man sits across from a dark, hooded figure who passes him a gun; he turns it on the figure and Alyssa reveals her face. Thus, the cycle of her death and rebirth is complete.





Please reload

the archive

Discrete is a polished and veteran producer, who’s accumulated an impressive list of accomplishments, particularly in Asia. His new track with lifelong friend Chris Collins is called Better Days. It’s a slick and groovy pop track that they wrote and produced in one 17...

Stevie Wolf is an honest, compelling, and very talented singer-songwriter who’s been getting some buzz. He has followed a rocky road to get here. He’s been diagnosed with Tourettes and major Anxiety Disorder, went to school for economics, moved to New York to chase his...

Adam Hender’s “I Don’t Mind” is a sulky ode to selfless, unconditional love. He croons his desire to see an unrequited love happy, even apart from him. As hopeless as his cause is, I’m sure its a position almost all of us have been in, one time or another. 

Following fr...

Prins is an up-and-coming songwriter from New Zealand, with a big and energetic electronic sound. She just went on her first international tour in August 2019. Magnetic is the first single and title track from her new EP.

Magnetic is a bold, hook-laden pop song, with gl...

Payson Lewis is back with a new hard-hitting single! Payson is an accomplished actor and musician, who studied music at USC, sung with orchestras in Taiwan and Korea, and placed 4th in NBC’s The Sing-Off. He’s been making a name for himself as a songwriter with catchy...

Noble Oak is truly a modern rock artist; the basic elements of its instrumentation are all there, but this group makes no appeal to the atavistic minimalism that once seemed to dominate the genre. They are sleek, shimmering like the stainless steel finish of a state-of...

Please reload

Listen to Top Music from the Toronto Music Scene on Spotify