RSS Feed

Toronto, Ontario, Canada

©2020, Nu Music Group Inc.

KIESZA RELEASES VIDEO FOR "WHEN BOYS CRY"

February 5, 2020

 

2020 marks the return of Kiesza and her unique brand of pop music. After taking a two year hiatus the singer-songwriter is rested and ready to shine again on the global stage. 

 

Kiesza first sky-rocketed to stardom in 2014 with her catchy song ‘Hideaway’. The music video for this was a showcase of the star’s impressive vocals and fine tuned choreography, all captured in a single shot. She has a keen understanding of how a video has the ability to enhance her music for the audience.

 

Kiesza has released the music video for her track ‘When Boys Cry’ directed by Nytrix DOP: Chris Copro.  The new video is a clever subversion of Gene Kelly’s iconic ‘Singing in the Rain’. Where Kelly was happy in a downpour with his umbrella closed, Kiesza sings about toxic masculinity with her umbrella popped open on a clear evening on the streets of L.A. The lack of rain to be seen allegorizes her lyrics “When boys cry, boys cry You gotta learn what to see In their dry eyes, dry eyes”. 

 

The electro-pop song’s glittery presentation lends itself to a celebration of men’s emotions, even if they are seen too infrequently. Kiesza has previously been vocal in championing the empowerment of femininity, now extending this empowerment to men. Many men today still maintain a block when it comes to opening up to others, Kiesza would encourage them to get in touch with their feminine side. In highlighting this still prevalent issue Kiesza is letting us all know it is okay for men to be vulnerable. It could even be fun to do so!

 

 

 

Please reload

the archive

Kella has a pop smash with "Hurt Like Me". In this song she strives for the genuine interactions that she can't find at those Hollywood parties. She tells us,

"I moved to LA two years ago. At first I loved it, but I quickly realized it could be a super toxic environment...

Muza isn't saying "Bye Felicia" but instead "Hey Felicia" with his new anthem for the ladies of the night. After being successful in the Bollywood market, "Hey Felicia" is about appreciating, accepting and understanding strippers. He stresses that we need to see them a...

LU KALA, fiery voiced songstress—with signature orange hair to match—is redefining the look and sound of pop.

The independent Toronto-based singer-songwriter has written for the likes of Jennifer Hudson and worked with DVSN (Drake, DJ Khaled, Majid Jordan) and Stephen K...

Shingle-voiced Southerner Freddie Long, like so many others, spent his teenage years writing and recording songs in his bedroom while feeding his appetite for live performance at Karaoke nights and friend’s birthdays. When his mates convinced him to start putting perfo...

Rosa Raye is an up-and-coming Danish artist, singer and songwriter who has made her debut this summer. Her uplifting debut single Living Spree talks about getting out of a bad situation, over heartbreak and living life to the fullest. The single will soon be followed u...

Hailing from Germany, Rolo is making waves with his original material with over 2 million streams on Spotify alone. Fake News features thought-provoking lyrics and a somber musical arrangement. Rolo's vocals are giving us Hozier vibes with a rich falsetto that gives th...

Please reload

Listen to Top Music from the Toronto Music Scene on Spotify