And I.. “Ooh!” (once you listen to this absolute bop and read this, you won’t be able to read it any other way than the way it’s sung). Toronto-based Crash Adams releases the band’s latest music video, “Ooh!” “Ooh!” is a big departure from the sound Crash Adams was starting to develop in their previous releases. This new song is a nice way for the band to show their musical range. “Ooh!” is a funky, upbeat bop driven by a classic, lighthearted guitar accompanying an allegro drum pattern. Accentuated with a groovy piano and punchy horns. “Ooh!” could have come out any month of any year - the mark of a true pop song. Despite this, “Ooh!” has a unique sound that belongs in the future but is clearly inspired by the past. Crash Adams say they wanted to pay homage to the icons that helped pave the way for the artists of their era, and put their own spin on their interpretation.
Crash Adams waste no time jumping straight into the chorus to begin the song. The bassline walks the listener through the first verse before the main guitar riff comes back in for the refrain. The second verse delves into some rather extreme and concerning imagery and subject matter to draw a parallel for the intoxicating relationship Crash Adams is addressing in the song. The foreshadowing was in the first verse. The intensity of the depravity that contrasts against the overall feel of “Ooh!” is increased in the second verse. A visit back to the chorus to see the song out before an outro that could loop forever if they had wanted. One of the stand-out elements of “Ooh!”, though, is the instrumental outro - quite a rarity in modern pop music. In this case, it’s like an exclamation point at the end of this bright number.
The video starts with Crash wearing a signature-look tailored suit, sitting on a velvety red sofa behind a simple but bold yellow title card. The colours instantly convey a sense of excitement and fun. Contrastingly, the scenery is a back lane on an average autumn day. Probably one of the cutest moments of the video is Crash’s quirky grin like he knows how nice you’re going to feel after listening to “Ooh!” The way Crash’s eyebrows perk up and a classic ‘I don’t know what to do with my hands’ moment really made me want to find out what exactly I was going in for. Crash is saved by Adams jumping into the lane, holding a beautiful ruby Telecaster to match the couch, and they both start dancing along to the lyrics (it’s quite grim when that second verse comes up). A crew of dancers (Brock Dance) alternate between wonderfully choreographed sequences and freestyle shape cutting as the couch rolls forward and everyone follows behind. For the final chorus, the sofa stops (and the curtain comes up on how the couch was moving), Crash joins Adams and the Brock Dancers, and the horn players jump in. Everyone nails their choreography perfectly in sync, and for that great outro in the song, they all do a pose - except trumpet man breaks early! I would be excited too and to his credit, the song had already ended so whoever edited the video could have ended it a second sooner.
The video is supposed to represent the scene that Crash Adams were seeing in their mind as they wrote “Ooh!” It definitely has a ‘walking down the street’ kind of vibe with everybody having some fun listening to it. And that is who I see listening to this more than anyone (and these people will have “Ooh!” on loop because of how fun it is): people who are sat at a desk, wearing a suit, but still want a song that’s not the same top-40 radio pop. The second verse is akin to the Spongebob meme of him driving that says ‘me going to work at my 9-5 listening to gangsta rap’. To the average listener, this exaggeration isn’t bewildering because they can relate to the similarity of the perceived emotional depravity derived from these actions to what they are experiencing.
“Ooh!” was released shortly after “Make It Last”, which was the follow up to the debut single “Astronauts”. Each video Crash Adams puts out is visually striking, and the same can be said about their music. Their full EP will be out later in 2020 and they have even more songs than that finished. Definitely a name to remember!