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Toronto, Ontario, Canada

©2020, Nu Music Group Inc.


June 29, 2020


Carried by soft harmonies and a subtle guitar line, "FAKE" is a slow jam for the social media era - a track lamenting the difficulty of connection and the fear of missing out.


Young Friend would have to be the most Gen-Z artist name i've ever seen. What stood out in "FAKE" first was the honest and genuine lyrics and how easily they flow together. The production is perfectly simple as an accompaniment to the laid back vocals, sometimes layered with well-placed falsettos.

“FAKE” has already surpassed 12,000 streams within the first week of its release having been placed in Spotify’s ‘New Music Friday Canada’ and “Indie Pop Chillout” playlists. The track is the follow-up to his last single ‘LOVERBOY’, which recently passed 170,000 streams on Spotify and was featured on the “Fresh Finds” playlist. 

The music video for ‘FAKE’ sees young friend more comfortable in front of the camera than ever, and was all filmed while social distancing at his home and in its surrounding neighbourhood. Between being moody, goofy and as introspective as the track itself, he effortlessly emits charisma and owns his place as the sole subject of the video. If you weren’t already convinced that young friend is a star, let this prove you otherwise.


Marbled between a mid-century style icon and internet-age DIY polymath, young friend is hard to ignore. He wears a love for the antique on his sleeve, of vintage cars and European architecture, but remains just as comfortable and street smart in the urban sprawl of his native Vancouver, Canada. 




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Kyra Fields is a 17-year old singer songwriter from Oak Park, California. She's been singing since she was 3 years old and at 11, Fields began playing with a live band, performing at iconic venues in Los Angeles (The Whisky a Go-Go, Kibitz Room, The Canyon, The Rose Th...

From a small village to the top radio charts, Erik Frank has amassed over 300 million streams and is a uniquely talented singer/songwriter. Nicknamed Melody Genius by Grammy Nominated producer Jayson DeZuzio (Imagine Dragons), and anyone Erik works with, the 22-year-ol...

As millions of people across the globe join forces to protect social, political and economic of the black majority, Boston-born and bred artist Caye pledges to donate 100% of the proceeds from his newly released record “Happy?” directly towards the Black Lives Matter. 


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Toronto-based rising star Langston Francis has released his new single “Waste My Time” off his forthcoming sophomore EP Self-Titled, set for release later this year. The infectious lead single was written by Langston with multi-platinum selling songwriter Neil Ormandy...

Today, Madison Beer released the Alan Walker remix of her streaming hit “Selfish”, after both artists teased the collaboration on Twitter. The original track, which has accumulated over 100 million streams to date, saw Madison consistently beating her daily best stream...

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